DECEMBER HOLIDAY PARTY: POSTPONED
This month, we are thankful to have been hosted at the beautiful Graduate Hotel and treated to a delicious buffet dinner by Giant Eagle Market District! Connie Duglin Linens gave the space an autumnal feel with fall colored linens.
SCORE mentor and former OSU Fisher College of Business instructor, Tom Harvey was this month’s educational speaker and he talked to us about Marketing’s 7 Deadly Sins. Take these tips to heart as you’re thinking about your marketing plan, especially during the pandemic.
- If you aren’t good at sales, don’t start a business!
- Marketing is the conception, pricing, promotion and distribution of goods, ideas & services
- 50% of startups fail, probably for one of these reasons: Management inexperience; poor people decisions; didn’t really know their market; poor planning
- Around 30 of marketing dollars are wasted, which is approximately $60 BILLION per year!!
Marketing’s 7 Deadly Sins
- Making your marketing all about you
Your prospects care more about their needs than your business.
- Not really knowing your prospects
Do your RESEARCH! If you misread prospects initially, it’s time to pivot (Did you know that Uber started out as a limousine timeshare app? That’s not the case today!)
- Committing most of your sales & marketing resources and money to tactics whose results can’t be measured
Don’t spend your resources building your brand without cultivating customers. Create measurable goals so that you can track what works and what doesn’t.
- Being slow to react or respond to prospect & customer concerns/complaints/questions/observations/reviews
73% of clients leave because of poor service. Ignore prospects & clients at your own peril!
- Leading marketing efforts with price
Lead with VALUE. How your product or service can help your client is more important than what it costs.
- Focusing on features and overload sales/marketing materials with technical details rather than client benefits
Don’t ignore or downplay what your product or service allows customers to do. Sell the problem you solve, not the product itself.
- Considering sales & marketing as an expense rather than an investment
Investment = Spending money to gain profitable returns. Great marketing = Great $$
- La Scala restaurant in Dublin has closed.
- WPC is starting a virtual monthly networking option. Stay tuned for the first date!
- The Knot has stopped producing local market magazines, so the Devoted magazine is one of only 2 magazines being produced for couples in the Central Ohio market. If you’re interested in advertising, please contact Jamie, as the window to sign up closes at the end of November. They are also offering front and back cover advertising options.
- The January Columbus Weddings Show has either been cancelled or postponed.
- Active Travel is looking for someone to do social media marketing.
CHECK US OUT ON SOCIAL MEDIA!
WPC members can list your own wedding related events on our Facebook page by clicking the tab that says “WPC & Social Events” and adding them to the calendar. Don’t forget to jump on the referral group page as well! CLICK HERE
A SPECIAL THANK YOU!
INTERESTED IN HOSTING OR SPEAKING AT A WPC MEETING?
If you’d be interested in hosting WPC at your location and can accommodate 30-70 guests on the 2nd Tuesday of a particular month, let us know! Please fill out this Venue Form if you’d like to show off your space to the best wedding professionals Columbus has to offer!
Do you want to share your expertise with the WPC membership? We are looking for educational speakers for our 2021 meetings and you’d have 30 minutes to speak about a topic that would benefit our members in the wedding industry. Please complete the Speaker Form to let us know you’re interested.