November 2020 WPC Meeting
Tuesday, November 10, 2020
6:00 pm - 8:00 pm
Meeting Fee: $25.00
Location: 750 N High St Columbus, OH 43215
Join WPC in November for networking, the latest industry news, great education, and of course, to taste delicious local foods and beverages!
There is metered street parking in the Short North, as well as valet parking available behind the hotel. Stay tuned for valet pricing!
For your special day and all the celebrations surrounding it, we have the perfect event space to make your wedding day memorable. From pop art-inspired ballrooms to smaller spaces for intimate receptions, we have a spot that’s just right for tying the knot.
Check back soon for the menu from Giant Eagle Market District!
Marketing’s 7 Deadly Sins
A recent survey of a thousand marketing professionals revealed that thirty percent of marketing budgets are wasted. As a sales and marketing practitioner for four decades and a marketing instructor and adviser for the last decade, I witnessed many marketing missteps and sadly committed some myself, contributing to this waste. This presentation will cover marketing’s seven deadliest miscues, with examples.
Tom Harvey was CEO of Assurex Global, with more than 500 offices, it is the world’s largest private risk management group. As CEO the group’s international presence grew from less than a dozed to over sixty countries.
Prior experience includes being a partner in a venture capital firm and six years of sales and marketing from XEROX. Tom Harvey was CEO of five companies, including two startups. Tom was recently an instructor at The Fisher College of Business at the Ohio State University, where he received rave reviews for his Entrepreneurial Marketing curriculum.
Tom Harvey has been a guest speaker and writer on a variety of topics including “Gen Z in the Workplace: Safe Spaces and Support Puppies?”, “Common Mistakes of Rookie Entrepreneurs,” Is It Time to Draw the line on Working Remotely? Planning to Grow via Acquisitions? Caveat Emptor! Spending the Right Amount on Social Media? and “Character Should Trump Credentials when Hiring.”
Tom is a SCORE Mentor and is usually working with about a dozen current, and would be, entrepreneurs advising on strategy, marketing, leadership and raising capital. He is a graduate of Georgetown and George Washington Universities.
The November spotlight speaker is Jennifer Kon with Compass Travel.