May 2020 Meeting Wrap Up and News


We’ll be virtual again for the June meeting! RSVP to Andrea Sargent and we’ll send log-in details closer to the date.

Tuesday, June 9, 2020, 6:00p-7:30p

RSVP by June 5, 2020 to Andrea Sargent at

Sarah Elizabeth Photography, She Rex
Do You Have a BRAND or a BUSINESS?

This month, our very own Sarah Varughese of Sarah Elizabeth Photography and She-Rex Marketing Solutions discussed the difference between a brand and a business and why a strong brand is vital to the health of your business. If you didn’t have a chance to catch it live, you can watch the recording here.

Answer the 4 Big Questions:

  1. What does a brand do for a business?
    • Clarity, consistency, culture, community
  2. Who is a brand for?
    • Customers, employees and YOU!
  3. Why do you need a brand?
    • Creates culture, builds credibility, creates repeatable and reputable experiences, gives a personal touch
  4. How do we start this process?
  5. Get to know yourself, know your audience and know your WHY. If you can find the heart of your why, it’s the difference between your business being good and being GREAT!

Sarah Elizabeth has graciously shared her presentation, which you can find here: She-Rex Marketing Brand or Business. Also, be sure to check out her new website, She-Rex Marketing Solutions, when it goes live on May 25.

Renewing Members
Bob & Mary Jane Himes with A Catered Event and Red Brick Occasions
    Compass Travel is moving to a new office in July.
    Run to an Elopement is partnering with Orchard House to do microweddings.
    Make sure to apply for PUA, Pandemic Unemployment Assistance, which is specifically for gig workers. If you’re applying for PPP loans, it’s best to go through your own banking institution!
    Members, we want to get your listings updated with your beautiful work! Please send photos and video links to Amber ( so that we can include them in your listing. 


    Snapchat: @wpcbus

    Instagram: @wpcbus

    Facebook: @weddingproscolumbus

    WPC members can list your own wedding related events on our Facebook page by clicking the tab that says “WPC & Social Events” and adding them to the calendar. Don’t forget to jump on the referral group page as well! CLICK HERE

    Special Thank You! 

    Jaime Butcher with Nationwide Hotel & Conference Center for being our spotlight speaker

    Sarah Varughese with Sarah Elizabeth Photography and She-Rex Marketing Solutions for sharing why your brand is such an important part of your business.


    If you’d be interested in hosting WPC at your location and can accommodate 30-70 guests on the 2nd Tuesday of a month, let us know! 2020 is almost full, so we’re starting to fill 2021 host locations. Please fill out this Venue Form if you’d like to show off your space to the best wedding professionals Columbus has to offer!

    Do you want to share your expertise with the WPC membership? We are looking for educational speakers for our 2020-2021 meetings and you’d have 30 minutes to speak about a topic that would benefit our members in the wedding industry. Please complete the Speaker Form to let us know you’re interested.

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    Meeting Wrap Up